By Jointly’s CEO David Kooi
Welcome to Part 4 in this article series. My purpose in this series is to lend a hand in defeating the stigma against cannabis consumption once and for all - using Jointly’s unique data - and supported by outside data sources, logic, and mathematics.
In defeating the stigma, I also aim to replace it with something better - the Theory of Purposeful Cannabis Consumption - that provides a framework for a new mindset about cannabis, supported by data and grounded in reality.
The 3rd Law - Cannabis Affects Each Person Differently
The best product for me is not necessarily the best product for you. It depends on your purpose. It also depends on our unique bodies and minds.
Inside each of our bodies is an endocannabinoid system. If you haven’t heard of it, it could be because it wasn’t discovered until 1992. You can read about it here and in other places so I won’t try to describe it in detail. Humans aren’t the only species with this system. It appears to be present in all vertebrate animals as well as some invertebrates. Here’s the definition from Wikipedia:
The endocannabinoid system is a biological system composed of endocannabinoids, which are endogenous lipid-based retrograde neurotransmitters that bind to cannabinoid receptors (CBRs), and cannabinoid receptor proteins that are expressed throughout the vertebrate central nervous system (including the brain) and peripheral nervous system.
This is a system that naturally exists in your body. Science is only beginning to understand it, but its function relates to memory, appetite, energy balance, metabolism, stress response, the immune system, ability to feel pain, and sleep.
Long story short about your endocannabinoid system: Similar molecules that power your endo (inside your body) cannabinoid system are found in the cannabis plant. These are the same cannabinoids that we learned about in Part 3, which produce varying effects.
Interesting, but why are we talking about it here? Well, it seems like everybody’s endocannabinoid system is a little bit different. Like a fingerprint. So, when a person consumes a certain combination and quantity of cannabinoids, the effect is likely to be personal, or shared across sets of people with similar endocannabinoid systems.
Jointly’s data also confirm this. Product performance is not uniform across people. Different formulations of products and strains perform differently for different people. There are truths across populations, genders, and ages, but between individuals there is great variety.
This is why asking your friend about their favorite cannabis product won’t necessarily get you the kind of experience you’re after. Their opinion is a data point. To make informed product choices, it’s best to know which products are performing well across a population of people who are after the same experience as you. At Jointly, we’re happy to be working on solutions to just this problem.
This 3rd Law of Purposeful Cannabis Consumption is fairly straightforward:
Cannabis affects each person differently.
Read the next part of the series: Conditions.